Cheekbones are the new lips – your one facial feature that just can’t be plumped up enough. High cheekbones are seen as a hallmark of beauty. Men and women with high, strong cheekbones convey a healthy, youthful look. The beauty triangle of classic youth has height of the cheeks narrowing down to a slimmer jaw line and chin. Cheekbones are most definitely a major key feature to your DESIGNER FACE.